Thank you for considering MYCG for your campaign needs.
People do not traditionally vote for a candidate because of their position on a particular issue. Almost every candidate promises to create jobs, improve education, and reduce health care costs - all without raising taxes. But issues do matter. Research indicates a well-structured issues platform can meet all the expectations people do require in choosing a candidate - and that is where MYCG’s services comes in.
MYCG offers an unconventional approach to issue design. We believe there are three main components to a well-structured issues platform:
- Personalize: Telling a story that reflects a candidate’s principles to influence people’s emotions;
- Define: Emphasizing a candidate’s positives while highlighting his or her opponent’s negatives; and
- Lay-out Policy Agenda: Identifying challenges people feel are most important and developing meaningful public policy solutions to address these issues in response.
All of these components are inherent in our work.
When complete, a well-structured issues platform can be used by the candidate on the campaign trail as a script and/or broken down and incorporated in media ads, direct mailers, and as responses to questionnaires, and thus creating a clear, consistent message.
Developing a coherent vision for a candidate is one of the most effective ways to communicate with people outside the base earning a candidate greater support, and ultimately winning the race. It’s an investment worth making.
Contact us directly and let’s discuss how MYCG can give your candidate the winning edge.