A Winning Approach
Bill signing for Delaware’s Fertility Care and Preservation Law (SB139), with Governor Carney, Prime Sponsors Senator Townsend and House Majority Leader Longhurst, Christie Gross, other legislative co-sponsors and fellow infertility advocates.
Thank you for considering MYCG for your campaign needs. An issues platform used to be a novelty when we entered this industry two decades ago. Nowadays you would be hard pressed to find a candidate without an issues tab on their website. While nearly every candidate has a “plan,” very few of them contain the right elements to ensure a candidate sounds credible. That is what makes what MYCG does different. Research indicates a well-structured issues platform can meet all the expectations voters require in choosing a candidate – and that is where MYCG’s services come in. MYCG offers an unconventional approach to issue design. We believe there are three main components to a well-structured issues platform:
- Relatable: Telling a story that reflects a candidate’s values to influence people’s emotions;
- Compelling: Emphasizing a candidate’s positives, while highlighting his or her opponent’s negatives; and
- Captivating: Identifying challenges voters feel are most important, and developing meaningful public policy solutions grounded in governmental principles that are also well-branded and simply written.